How to Talk to Money is dedicated to helping entrepreneurs master the investor presentation. It is based on the BizClarity Method.
About the BizClarity Method
The BizClarity Method aims to change how investor presentations are taught and coached. It’s a new approach, long overdue. It's needed than ever because raising venture capital, winning the attention of investors, is harder than ever, even for fully qualified companies that deserve to be funded.
Most of the standard advice you'll find on the Internet about how to do an investor presentation is old, simplistic, a rehash of old formulas handed down without anybody questioning if they really work. Even advice from well-meaning advisors is incomplete, echoing the old formulas, and not up to the task.
The BizClarity Method has a clear, long-term goal: to raise the bar on presentation standards and methods everywhere entrepreneurs are pitching to investors. To reach a point where there's no excuse for sucky, trainwreck presentations. And ultimately to ensure that all deserving companies can stand out from the competition and get the funding they need.
The BizClarity Method is the work of veteran coach Steve Bowman, founder of BizClarity. It reflects everything he's gained from twenty years of coaching entrepreneurs to pitch to investors. It's grounded in real-world experience. Every tip, every guiding principle has been proven in action.
The BizClarity Method is unlike anything you’ll find on the Internet or even in books. It's more advanced, more complete. Yes, there are lists of do's and don't's for first-timers and entrepreneurs-in-a-hurry trying to avoid a trainwreck. But Steve's Method goes further. It's intelligent guidance for entrepreneurs who need to give an outstanding presentation because their company depends on it.
About Steve Bowman
The BizClarity Method is rooted not only in Steve’s deep experience with entrepreneurs and investors, but also in his lifelong training and practice as a communicator. This includes 40 years of experience as a writer, presentation coach, and teacher plus academic study and training in visual perception and composition, beginning at Harvard.
After graduating Harvard College in 1972, he did graduate studies in business at the University of North Carolina, then had a career in commercial real estate finance and deal making. He founded an NASD broker-dealer in Asheville, NC to sell real estate securities. Then he joined Prudential Real Estate to help set up their national training system for commercial brokers. He taught presentation skills, writing, and gave guest lectures in the Entrepreneurship Program at The Wharton School, and more recently created and taught a course for Temple’s Fox School of Business on Investor Presentations.
As Steve became recognized as an expert in financial and technical presentation, people started calling him “The Pitch Doctor.” What sets him apart from most presentation coaches is that he concentrates on getting the content right before fixing slides or coaching delivery. Because ‘story’ is the secret to getting content right, the heart of the BizClarity Method is techniques for finding the core story of any company. Steve evolved these techniques through helping hundreds of startups find and focus the essence of their business and technology message. The real trick is then to tell these stories concisely, using language and images, so that investors “get it” and want to know more.
Steve has written two books with his wife (Google “Carol Bowman”), published in the US by Bantam Books and HarperCollins and in more than two dozen foreign editions. After 20 years, both are still in print and recognized as classics in their field.
He composes and performs electronic music, in the duo Delicate Monster, and solo with electrified clarinet and synthesizers as Thin AirX (search SoundCloud for ThinAirX).
He lives with his wife in a 250-year-old farm house near Media, PA. He is a serious gardener and over the last 30 years has composed his one-acre yard into a symphony of flowers and trees, featuring an extensive collection of peonies, lilies, azaleas, hellebores, hostas, summer flowers, and thousands of spring bulbs.