Welcome to the How to Talk to Money Bookstore. This is where you can buy and download any of the books in the How to Talk to Money series written by Steve Bowman. You can also select from books (fulfilled by Amazon) that Steve regularly recommends to his students and clients.

Books by Steve Bowman

Steve's books capture his unique method he's developed for coaching entrepreneurs. They are written for entrepreneurs at any level––from first-timers to serial entrepreneurs. And for coaches and teachers of entrepreneurs. 

The guides are full of practical tips you can apply immediately. You can skim them and used as checklists. Or study them to understand the principles and ideas that power the BizClarity Method.

If you're a teacher of entrepreneurs, you can use these as textbooks for your classes. Steve is a veteran teacher and structures all of his writings–with lots of lists and bit-sized sections–to work as teaching resources.

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How to Avoid a Trainwreck: Fixing the Investor Presentation 

Start with this. Even if you believe your presentation is better than a Trainwreck, scan this Guide to make sure you aren’t missing something important. It's a quick introduction to the basics of the BizClarity method. If this is your first investor presentation, take the advice to heart and apply it to your current draft. If you're an experienced presenter, read it as a fresh approach to the basics and to glean new ways to make your presentation even better.

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First Steps: Quick-fix Advice for the Investor Presentation

This is a checklist of the minimum steps you should take before going live with your investor presentation. It's even shorter than How to Avoid a Trainwreck. It's a list for the entrepreneur-in-a-hurry. 

I've seen too many smart, accomplished entrepreneurs make a mess of their opportunity to pitch investors simply because nobody told them the basics, what to do, what not to do. That's what this short ebook is about. It's the basics. It's my effort to prevent the easily preventable. 

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How to Talk to Money (Master Guide)

Longer, more detailed, and goes into more of the ideas that make a difference between a Good Enough presentation and an Outstanding presentation. The section “How to Find Your Core Story” gives you a fresh approach for deciding what content to include and is alone worth the effort to download and read. (35 pages)


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How to Create a Send-ahead Deck: the Investor Deck as Gladiator

A send-ahead slide decks is what you email out when an investor says, “send me your slides.” It is NOT the same as the deck you use in a live presentation to investors. The presentation deck is any number of low-density slides (the number is irrelevant) that lend visual support to your narrative (the words you say). A send-ahead deck is designed to be read without you there to narrate. It's a different animal.

In fact, one secret for winning over investors in a first meeting is to NEVER use a send-ahead deck for the presentation. 

This short ebook clarifies the difference between presentation and send-ahead decks, and then focuses on tips and guidelines for creating the send-ahead deck. (All my other writings focus on the presentation deck.)

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How to Ace the One-pager

Ace the One-pager is a really accurate picture of how investors think when they look at a pile of one-pagers. Steve captures every nuance that investors feel and explains the process in a way that makes sense. He nails the benefit to entrepreneurs.
— Ellen Weber, investor, leader of investor groups

The one-pager is the single most important pitch document you’ll create. It's the page generated when you fill out an online form. It's what judges see first when selecting companies for incubators, accelerators, grants, prizes and business plan competitions. It's the basis for decisions that seal your company's fate. 

The one-pager forms force you to squeeze your summary into pre-determined sub-headings with strict limits on the number of words. It's very hard to write a compelling argument of your business within such strictures–unless you know a few tricks.

Ace the One-pager begins by explaining how investors actually read these forms. It warns of mistakes to avoid, and offers tips for making your points clear, and ways you can bend the rules in the service of your message. 

NOTE: Get Ace the One-pager free. Click "Free Offer."

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The 10-Slide Rule is Wrong 

The ten-slide rule causes more agony, pain, and ugly investor presentations then any other single precept. Yet this simplistic little rule is a part of an even bigger wrong idea:  that the number of slides has anything to do with the quality of a presentation or it's impact on the audience.

I wrote this short polemic to change minds, to shift attitudes away from mindless acceptance of the outdated obsession with the number of slides. It concludes with practical, specific advice on how to purge all your presentations of clutter and use multiple slides to serve your story.  

I so feel strongly about this I hereby give you permission to share this digital file with five or your friends and advisors. Spread the word. Just be sure you and your friends come back here for the rest of the story, the full method for building a great investor presentation, found in the other ebooks. 

Steve's Picks by Other Authors


Buy and read Presentation Zen to learn how to create beautiful low-density slides. It's a savvy design book, with lots of examples. This is the book I recommend first to all my clients and students. 

This is the companion book to Presentation Zen. It goes into more of the design nitty-gritty for mastering slide construction. Duarte is a veteran of Silicon Valley and the Apple eco-system.

Quick read but with a powerful, message--how to get anybody to see, understand, remember, and act on your ideas. Good not only for investor presentations, but for marketing ideas too.


The best book I've seen in a long time on entrepreneurship. It gives a step-by-step path to a successful start-up. Extremely customer focused. Aulet is the entrepreneur's guru at MIT and a successful entrepreneur and investor himself.

A well written Wharton-style book that will change how you think about products and customers. Worth it alone for deep dive into milestone theory. 

Don't be fooled by the stuffy title, this is the most important book on graphs and charts you'll ever read. If you communicate with data, you must know Tufte; read his books in order (this is the first). The book itself is beautifully written and illustrated, worth the steep price.

I've read lots of books on how to deliver a presentation. This is the best. It's full of advanced tips the other books miss.